One Bernam, a luxury condominium in Singapore’s CBD, achieved remarkable success during its weekend promotion, selling 99% of available units with only three penthouses remaining. The development attracted mainly local buyers, with 87% being Singaporeans, and offered substantial discounts of up to $830,000 on various unit types. Priced at an average of $2,585 per square foot, the project particularly appealed to investors, with 78% of buyers focusing on rental returns. The strong sales performance, despite higher interest rates, showcases robust demand for prime properties and hints at promising growth in Singapore’s Central Core Region property market.
Sales Success at One Bernam
One Bernam achieved remarkable sales success during its weekend promotion, with 99% of available units sold, leaving only three penthouses remaining.
The sales strategies implemented proved highly effective, as the development offered 87 units at attractive discounted prices, drawing significant buyer interest.
The promotional effectiveness was particularly evident in the strong response from local buyers, who made up 87% of purchasers.
With 78% of buyers investing for rental returns, the development’s appeal resonated deeply with those seeking promising investment opportunities.
The weekend’s success highlights the market’s appetite for well-priced properties in prime locations, demonstrating how strategic pricing and targeted promotions can create a win-win situation for both developers and buyers in today’s competitive real estate landscape.
Pricing and Promotional Details
The pricing strategy at One Bernam featured substantial discounts across all unit types, with one-bedroom units offered between $1.295 million and $1.328 million, while two-bedroom units were priced from $1.752 million to $1.78 million.
The promotional tactics included impressive discounts that resonated with buyers, offering savings of up to $438,000 for one-bedroom units and $668,000 for two-bedroom apartments.
Three-bedroom units saw even more substantial reductions, with discounts ranging from $616,000 to $830,000.
These attractive price points, combined with strategic promotional timing, helped achieve an average price of $2,585 per square foot for sold units.
The developer’s carefully calibrated pricing strategies proved particularly appealing to investors, who made up 78% of purchasers, and local buyers seeking value in the Central Core Region.
Buyer Profile and Market Analysis
Market analysis reveals a strong domestic presence among One Bernam’s buyers, with Singaporeans accounting for 87% of all purchases.
The buyer demographics skew significantly toward the middle-aged segment, with 70% of purchasers falling between 31 and 50 years old.
Most significantly, investment trends indicate that 78% of buyers view their purchases as investment opportunities rather than primary residences.
This investment-focused approach aligns perfectly with current market conditions, particularly given the project’s anticipated completion in March 2026.
With nearby condominiums commanding attractive rental rates between $6.90 and $7.40 psf monthly, investors are positioning themselves strategically in Singapore’s Central Core Region, where local demand continues to strengthen following the increased Additional Buyer’s Stamp Duty (ABSD) implementation in 2023.
Looking towards 2025, 21 Anderson will be a great new launch in the same reasons as One Bernam.
Property Features and Investment Value
Located in a prime urban district, One Bernam presents compelling investment value through its modern design and extensive amenities.
With an average price of $2,585 psf and substantial discounts across unit types, the development offers attractive entry points for both homeowners and investors seeking strong returns.
The property amenities cater to contemporary urban lifestyles, while its strategic location positions it well for investment returns, with nearby condos commanding monthly rents between $6.90 psf to $7.40 psf.
Set for completion in March 2026, One Bernam’s rental potential is expected to support loan installments for the 78% of buyers who purchased units as investments.
The development’s rapid sellout, particularly among Singaporean buyers, underscores its appeal as a stable investment in Singapore’s evolving real estate landscape.
Market Outlook and Growth Prospects
Strong sales performance at One Bernam signals positive growth prospects for Singapore’s Central Core Region property market.
With 78% of buyers investing for rental returns and 87% being Singaporeans, current market dynamics reflect a robust local appetite for prime properties. The project’s anticipated completion in March 2026 aligns well with evolving investment trends, as rental yields in the area remain attractive at $6.90 to $7.40 psf monthly.
Looking ahead, the development’s near sell-out status, despite higher interest rates, demonstrates sustained demand for quality urban homes.
The dominance of local buyers aged 31-50 suggests a maturing market less dependent on foreign investment, particularly following the 2023 ABSD adjustments. This shift in buyer demographics points to a more stable, domestically-driven growth trajectory for Singapore’s premium property sector.
Conclusion
The remarkable 99% sales rate at One Bernam demonstrates robust demand in Singapore’s prime property market, with local buyers dominating at 87% of total purchases. This overwhelming response, driven by strategic pricing and substantial discounts, positions One Bernam as a significant benchmark in the Central Core Region’s real estate landscape. The development’s success, achieved through competitive pricing starting at $1.295 million for one-bedroom units, signals growing confidence in Singapore’s high-end residential sector.
